Home Matters Caregiving

About

Start a Home Matters Franchise

Industry Growth and Potential

Join an industry on the rise. The elder care franchise market is thriving, fueled by a demographic wave of baby boomers who prefer the independence of aging in their own homes over traditional care facilities.

With over 77 million Baby Boomers and 10,000 people turning 65 every day, the need for in-home care services is rapidly increasing. The U.S. home healthcare market, valued at $152.9 billion in 2023, is projected to grow to $253.4 billion by 2030.

What Makes Home Matters Caregiving Different?

We’re training new Senior Home Care Franchise owners to thrive as business leaders while giving back to the senior community where it’s needed most. This creates a career that is financially rewarding and offers the opportunity to positively impact the lives of deserving seniors.

Nurse-Guided Care

At the heart of our care system is Nurse Guided Care where an experienced nurse oversees client care. This approach ensures better training for staff, stronger family support, and higher-quality care for clients.

Better Training, Better Care

Our commitment to professional training means better care for clients. Monthly training, developed by senior care experts, ensures consistent care and ongoing learning for caregivers, keeping them motivated and equipped to provide exceptional service.

Data-Driven Excellence

Home Matters provides franchise owners with tools and processes to track care quality, identify growth opportunities, and ensure strong communication, motivated employees, and happy clients.

The Purpose Driven Care Method

Based on over a decade of research, this philosophy blends optimal physical care with purposeful strategies that help seniors thrive emotionally and physically.

Shared Service

​We offer digital marketing services including the creation of your website, managing the digital and social media marketing, and work to increase your Search Engine Optimization (SEO) making it easier for seniors and their families to find you online. We also provide Inside Sales support to manage all incoming leads from multiple sources with the single goal of scheduling assessments on your calendar.Assessmentsis where you have the opportunity to meet the senior and their family, evaluate the care that is needed and the condition of the home, explain the services we provide and create a proposal to earn their business.​

Technology and Innovation

​While the adoption of technology has been widely absent in the home care industry, Home Matters is blazing a trail through the use of our Smart Caregiving Applications that not only improve care but can also reduce the cost of that care for a growing number of families. The technology solution provides Predictive Care, which can lower medical costs and prevent hospital occurrences. By leveraging technology, we’re able to help more families receive the benefit of care at home who previously felt home care services were unaffordable. Our franchise owners are able to participate in cutting-edge care applications while expanding their client base, resulting in greater income potential and the ability to provide real value to deserving families.

Recruiting & Retention

We foster an environment where caregivers feel valued and supported, leading to higher retention and consistently exceptional care.

Doing Well by Doing Good

Home Matters trains franchise owners to thrive financially while giving back to their senior communities. Through charitable alliances, franchisees strengthen community ties and make a meaningful impact.

Our Key Differentiators are:

• Award-winning business model backed by experience and Predictive Care Technology
• Nurse-Guided Care to ensure superior services and longer client care hours
• Shared Services to help support the growth of your business through Managed Services (Digital Marketing and Inside Sales Support)

What It Takes to Succeed as a Home Matters Franchise Owner

Healthcare experience is not required. Franchise owners come from diverse backgrounds. Our training provides the common foundation for success. Successful franchisees possess:

• Strong Work Ethic: Success requires full-time effort and a commitment to following the Home Matters system.
• Leadership Skills: Effective leadership is critical for growing a strong team.
• Communication Skills: Building relationships drives both care excellence and business growth.
• Resilience: Overcoming challenges is part of every successful business journey.
• Passion for Helping Others: A deep desire to improve seniors' lives is a key ingredient for success.

Steps to Franchise Ownership

We want every new franchise owner to be a great fit for Home Matters. Our process ensures mutual understanding and alignment:

1. Request information
2. Attend an Information Webinar
3. Complete the Franchise Interest Application
4. 1-on-1 Call with a Home Matters Representative
5. Calls with Home Matters Leadership (CEO, COO, Founder)
6. Franchise Disclosure Document (FDD) Review
7. Calls with Agency Owners
8. Calls with Area Developers (local support resources)
9. Follow-up Q&A Calls
10. Discovery Day
11. Final Decision & Agreement Signing
12. Welcome Kickoff Call 

​We look forward to meeting you!