LEADING NFL FULLBACK ENDORSES PERSONAL TRAINING FRANCHISOR
Lorenzo Neal Inks 3 Year Deal with Athletic Nation
San Jose, California, August 13, 2008 - Athletic Nation Franchise Corporation, a no-frills, men's personal training gym franchisor, today announced a three-year partnership with the National Football League's (NFL) leading blocking fullback, Lorenzo Neal. Mr. Neal's endorsement of Athletic Nation will include appearances in television and print advertisements, including videos, Internet placement and personal appearances.
A four-time Pro Bowl selection and the newest addition to the Baltimore Raven's backfield, Neal is best known as an exceptional blocking fullback and has blocked for 1000-yard rushers including for LaDainaian Tomlinson's recording breaking 2006 season. A 14-year veteran of the NFL, Neal was originally drafted by the New Orleans Saints in the fourth round of the 1993 NFL Draft. He played college football at Fresno State. Athletic Nation is a personal training gym for men who want to get their bodies back in the game. For many of its members, it is a life changing experience: A transformation from an over weight, out of shape, zero energy, home hermit to a slim, ripped, high energy man who is fully reengaged in life. Athletic Nation is about living a healthy athletic lifestyle. It starts with a 90-day high intensity training program, but ultimately it's about getting men back to the glory days and a competitive spirit that makes men, men. Athletic Nation has exceeded sales expectations in its first year of operation and has opened 12 locations. The franchise company seeks business-minded professionals to help grow the low investment, high return, passive ownership concept nationwide through regional development and multi-unit agreements. "I find that most gyms lack the serious attitude and personal attention needed to attain and maintain an optimal level of fitness," said Neal. "Athletic Nation's philosophy of a back to basics workout is exactly what the men's fitness industry needs and is what attracted me to them in the first place. As I start to ponder life after football, my time will be well spent endorsing Athletic Nation." In addition to providing endorsements, Neal will also serve in an advisory role to the company. "Lorenzo's endorsement of Athletic Nation gives our concept a huge boost in the validation department," said Athletic Nation founder, Dennis Mulgannon. "We are ecstatic that Lorenzo has joined our team."
About Athletic Nation Franchise Corp.
Athletic Nation is a franchisor of Men's Personal Training Gyms with locations in California, Florida, Texas, North Carolina, Massachusetts and Arizona. The company is developing franchised gyms throughout the U.S. The personal training program is based on the book "Reality Fitness in 90 Days...For Men".
